Press
Press & Features
Dad Dressed Me in the press.
British Vogue — three issues running
June, July and August 2026
Dad Dressed Me appeared in British Vogue three issues in a row across winter 2026, alongside childrenswear brands from Sri Lanka, Singapore, Ireland, Canada, Brazil, South Africa and the UK.
Not bad for a brand drawn at a kitchen table and packed by hand out of an Australian warehouse by a husband-and-wife team.
Dad Dressed Me is an Australian childrenswear brand rooted in nostalgia, reimagining playful, high-quality pieces for modern families. Designed by parents, each collection balances comfort, durability and elevated design, creating styles to be worn and loved by both children and their parents.
— British Vogue
August 2026 · Adventures Ahead
Page 164
Our third appearance, in a line-up of thirty-four brands from around the world. The Duck Sun Dress from our Little Ducky collection ran with the listing.
July 2026 · Little Treasures
Page 164
Our second appearance, among nineteen childrenswear and family brands.
June 2026 · Vogue's Rays of Sunshine
Page 214
The first one. Sixteen brands, and one very small Australian business among them.
Our Little Dolphin Club Tee and Pants ran with the listing. The dolphin print was the first one Natalie ever drew at our kitchen table, three years ago.
Read the full story · Shop the dolphin print
Features & reviews
Dad Dressed Me: The Cutest Kidswear Brand That Somehow Nails Fun and Style
ParentHood360 · March 2026
An Australian parenting review of the range, covering the mix-and-match sets, the fabrics, and how the pieces hold up to daycare, playgrounds and the wash.
Interviews
How Dad Dressed Me dressed one of Australia's biggest influencer families
Lovenote Copywriting · April 2025
A long-form interview with Natalie on how a single, carefully written pitch email to a mega-influencer's management team put Dad Dressed Me in front of millions of people before the brand had officially launched. Includes the pitch strategy, the subject line, and what happened to sales afterwards.
Press enquiries
For press, partnerships, and media enquiries, contact info@daddressedme.com.au.
High-res images, founder bio, brand assets, and the full Vogue spreads available on request.
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